Proctor Gamble ( P G - 997 Words

Proctor Gamble (PG) Introduction and Situation Assessment PG is a large multinational corporation from United States which deals in consumer goods. It has its head quarter in Cincinnati, Ohio. William Procter and James Gamble are the founders of this multinational corporation. William Proctor was a candle-maker and James Gamble was soap-maker. They were married to two sisters and their father-in-law helped them establish this business. In 1837, PG was born. During fiscal year 1858-59, company was able to achieve the milestone of $1 million with the help of just around 80 employees. Most of the success of the company was based on the innovative products. Currently, company has more than 180 brands but it is currently focusing on just 80 major brands which earn about 95% revenue for the company. In 2014, company reported $83.1 billion revenue in 2014 and it is recognized to be leading global company through consistent performance of most of its brands (Procter and Gamble, 2015). One of the most significant innovations of the company includes Tide Detergent. It is heavy-duty synthetic detergent which was introduced by the company in 1946 after discovery of Alkylbenzene Sulfonates. Detergents were actually introduced in 1880s as laundry products but they were mostly pulverized soaps. There were several brands in the market when Tide was introduced but they could only be used with soft waters. After the discovery of Alkylbenzene Sulfonates, PG found an opportunity to use itShow MoreRelatedResearch and Analysis on Proctor Gamble (PG)5481 Words   |  22 PagesExecutive Summary Procter Gamble (PG) is a multinational consumer-product company which operates in nearly 80 countries with more than 300 brands. With its core competency in development and commercialization of products and brands such as Pampers, Tide, and Wella which are part of PG s 22 billion-dollar brands, PG has been highly successful in the market with sales of $68 billion and a net profit of $8 billion in 2006. Its aggressive international expansion and innovation-driven strategyRead MoreProcter Gamble Vs. Gillette Essay1672 Words   |  7 PagesProctor Gamble 1. What is Proctor Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to PG’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for PG? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher marginRead MoreProctor and Gamble Essay978 Words   |  4 Pagesâ€Å"Changing Pamp;G† Abstract Proctor and Gamble is known as one of the largest consumer product companies in the world. With over 170 years of business experience they have also become one of the world’s largest manufacturer of home cleaning products. (Brown 2011) Pamp;G invented branding in the 19th century: since then it has acquired products and companies like wildfire, from Cover Girl, to Pepto Bismol. (Business Insider. 2014) Throughout this paper we will examine whether Pamp;G integratedRead MoreInnovation1666 Words   |  7 Pages------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 ------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 Assignment 1 Assignment 1 I INDEX 1.Introduction to Proctor amp; Gamble †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2. Innovation at Proctor amp; Gamble†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 3. Connect amp; Develop Program amp; Open Innovation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 4. Voice of Customer†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Read MoreProcter Gamble s Organizational Structure1150 Words   |  5 PagesOrganizational Structure Proctor Gamble is a major consumer goods manufacturing company that is a global corporation. Whereas, they manufacture products such as paper towels, diapers, laundry and dish detergents, soaps and shampoos, and cosmetics such as make-up. With such an array of different products and sheer size, from top to bottom Proctor Gamble’s organizational structure is huge. Thus, there is a multitude of factors that determine the organizational structure at Proctor Gamble. In the followingRead MoreProctor and Gamble Innovations1550 Words   |  7 PagesGENERAL PROBLEM STATEMENT Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will PG be able to meet their target of 50% of the market share in each segment? ANALYSIS General Environment Which of the general environment segments are most relevant to the consumer products industry? What are the main opportunities and threats affecting the company? Demographics— Proctor and Gamble is one of the largest consumerRead MoreTechnology And Innovation Management : Proctor And Gamble Company1385 Words   |  6 PagesThillainathan – 11679178 (277 words) Proctor and Gamble’s business and the types of products it sells For a very long time proctor and gambler’s business was focus on Fabric Care Home Care segment, and when they realized that the business is no longer growing and it is not fast enough to achieve their goals, they changed their focus on new products and business. Other than staying on Fabric Care Home Care segment these days the Procter Gamble Company (PG) additionally focused on Beauty segmentRead MoreAnalyzing the 10 Year Stock Performance of PG and Pepsico1471 Words   |  6 PagesAnalyzing the 10 year Stock Performance of PG and PepsiCo This report will examine the stock performance of PepsiCo and PG over the past ten years and the factors that lead to this performance. Preliminary Conclusions and Recommendations Proctor Gamble continue a lagging trend approach to continued long term success. This company holds on to one of the most diversified portfolios in their industry. They boast a product line that exceeds 250 different items. This company that has survivedRead MoreUnilever Marketing Essay1507 Words   |  7 PagesA theme Unilever expounds on is a â€Å"Brand Love Key.† They are differentiating themselves from competitors like P G by focusing on connection between the individual and the brand. In regards to marketing, it is a vital technique that corporations need to adhere to since it is crucial to gain consumer recognition. The method Unilever utilized was rooted in immersions, where â€Å"marketers learned how to use empathy, to be touched by people they visited, and understand how their lives were motivated byRead MoreSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations as